Content Calendar & Batch Planner
Monthly themes, weekly slots, batching days and performance review for any social platform.
Written against
- · Canada's Anti-Spam Legislation (CASL)
- · Ad Standards Canada — Influencer Marketing Disclosure Guidelines
1. Monthly theme sheet
- · One theme per month tied to a business goal (launch, season, enrolment, local event)
- · Four weekly sub-themes
- · One offer moment per month, promoted at least four times in different formats
2. Weekly slot plan
| Slot | Format | Pillar | Call to action |
|---|---|---|---|
| Mon | Short video | Educate | Follow |
| Tue | Story set | Connect | Reply |
| Wed | Carousel | Educate | Save |
| Thu | Short video | Proof | Share |
| Fri | Short video | Personality | Comment |
| Sat | Repurpose best performer | — | — |
| Sun | Email or newsletter | Offer | Click |
3. Batch day schedule
- · 09:00 Script review and shot list for 10 pieces
- · 10:00 Setup: lighting, audio check, wardrobe changes lined up
- · 10:30 Film in blocks by outfit and location, not by topic
- · 13:00 Ingest, rename, back up to two locations
- · 14:00 Edit in one pass; no perfectionism
- · 16:00 Write captions, schedule, add alt text and disclosures
4. Content tracker fields
- · ID · Date · Platform · Format · Pillar · Hook · Call to action · Status
- · Views · Watch-through · Saves · Shares · Comments · Clicks · Conversions
- · Verdict: repeat, remix, or retire
5. Monthly review
- · Top 3 and bottom 3 posts — what structurally differed?
- · Which pillar drove revenue, not just reach?
- · Cut the lowest-performing format for next month
- · Confirm every promotional email had consent, sender identification and an unsubscribe link (CASL)
This template is provided for general business use and reflects Ontario and federal Canadian requirements as commonly applied. It is not legal, tax or clinical advice. Confirm current requirements with Ontario.ca, your local public health unit or municipality, the Ministry of Labour, Immigration, Training and Skills Development, the CRA, WSIB and your professional regulator, and have high-risk documents reviewed by a licensed Ontario lawyer or accountant before use.