Instagram Carousel Templates
20 editable carousel layouts for tips, before/after, offers and behind-the-scenes content.
Written against
- · Ad Standards Canada — Influencer Marketing Disclosure Guidelines
- · Competition Act — misleading representations and testimonial disclosure
- · AODA information and communications standard — accessible content practices
1. Carousel anatomy
- · Slide 1: hook — 6 words maximum, high contrast, no logo
- · Slide 2: the stakes — why this matters now
- · Slides 3–8: one idea per slide, one visual per slide
- · Second-last slide: recap in three bullets
- · Last slide: one call to action (save, share, DM a keyword, link in bio)
2. The 20 layouts
- · Big number hook · Question hook · Mistake list · Step-by-step · Before/after · Myth vs fact · Checklist · Client result · Price breakdown · Tool stack
- · Day in the life · Behind the scenes · FAQ · Comparison table · Quote card · Data chart · Mini case study · Offer announcement · Testimonial (with permission) · Personal story
3. Design rules
| Element | Spec |
|---|---|
| Canvas | 1080 × 1350 px (4:5) |
| Safe margin | 80 px on all sides |
| Headline | 56–72 pt, max 6 words |
| Body | 28–34 pt, max 40 words per slide |
| Contrast | 4.5:1 minimum text to background |
| Slides | 7–10 for best completion |
4. Caption framework
- · Line 1 repeats the hook (this is what shows in the feed)
- · Three short paragraphs expanding the idea
- · One call to action
- · Five to eight relevant hashtags, not thirty
- · Add alt text on every slide — required practice for accessible content and it helps reach
5. Compliance
- · Client photos, testimonials and results require written, revocable consent — especially in health, beauty and fitness
- · Before/after images must be unretouched and represent typical results
- · Prices shown must be all-in and current
- · Mark sponsored carousels as paid partnerships on slide one and in the caption
This template is provided for general business use and reflects Ontario and federal Canadian requirements as commonly applied. It is not legal, tax or clinical advice. Confirm current requirements with Ontario.ca, your local public health unit or municipality, the Ministry of Labour, Immigration, Training and Skills Development, the CRA, WSIB and your professional regulator, and have high-risk documents reviewed by a licensed Ontario lawyer or accountant before use.