Profit Reinvestment Planner
Split monthly profit across owner pay, tax, cash buffer, ads and equipment with target percentages tuned for Ontario tax obligations.
Written against
- · Income Tax Act / Excise Tax Act — HST at 13% in Ontario
- · Ontario corporate income tax and small business deduction
- · Employer Health Tax Act
- · Workplace Safety and Insurance Act, 1997
1. The five-account system
| Account | Target % of revenue | Purpose |
|---|---|---|
| Operating | Remainder | Day-to-day costs |
| Tax reserve | 15–30% of profit | Income tax + instalments |
| HST holding | 13% of taxable sales | Not your money |
| Owner pay | 10–30% | Consistent draw or salary |
| Growth | 10–20% of profit | Ads, equipment, hiring |
| Buffer | Until 3 months of costs | Survival |
2. Reinvestment priority ladder
- · 1. Fund tax and HST obligations in full — always first
- · 2. Build a three-month operating buffer
- · 3. Remove the bottleneck (equipment, software, or the first hire)
- · 4. Fund proven marketing — only channels already returning above break-even ROAS
- · 5. Test new channels with no more than 10% of the growth account
- · 6. Owner distribution increase
3. Ontario obligations to reserve for
- · HST remittance on your assigned filing frequency, net of input tax credits
- · Payroll source deductions (CPP, EI, income tax) generally due by the 15th of the following month
- · Ontario Employer Health Tax once payroll exceeds the exemption — confirm the current exemption amount on Ontario.ca
- · WSIB premiums on insurable earnings
- · Corporate income tax instalments; Ontario applies a combined federal-provincial small business rate on active business income up to the small business limit — confirm current rates with the CRA
4. Monthly reinvestment decision sheet
- · Profit this month: $____
- · Tax reserve transfer: $____
- · Buffer top-up: $____
- · Growth allocation: $____ split into: ads $__, equipment $__, people $__, systems $__
- · Expected return and the date you will measure it
- · Decision rule: if the previous growth spend did not hit its target return, do not increase the allocation
5. Return tracking
| Investment | Cost | Expected return | Measured at | Actual |
|---|---|---|---|---|
| 90 days |
This template is provided for general business use and reflects Ontario and federal Canadian requirements as commonly applied. It is not legal, tax or clinical advice. Confirm current requirements with Ontario.ca, your local public health unit or municipality, the Ministry of Labour, Immigration, Training and Skills Development, the CRA, WSIB and your professional regulator, and have high-risk documents reviewed by a licensed Ontario lawyer or accountant before use.