Social Media Content System

1. Strategy sheet

• · One audience, one transformation, three content pillars
• · Primary platform, secondary platform, and one owned channel (email or SMS)
• · Weekly cadence you can sustain for 90 days without heroics
• · Definition of success: saves and shares for reach, replies and DMs for intent, link clicks and bookings for revenue

2. 90-day calendar structure

3. Hook bank

• · "Most people [common mistake]. Here's what to do instead."
• · "I spent $[amount] learning this so you don't have to."
• · "3 things I'd do differently if I started [thing] today."
• · "If you're in [city/industry], this changes your [outcome]."
• · "Nobody talks about the [hidden cost] of [popular thing]."
• · "Watch me [do a thing] in real time."

4. Repurposing workflow

• · One long asset per week (video, livestream or article)
• · Cut three short clips, one carousel, one text post and one email from it
• · Caption every video — accessibility, and most feeds play muted
• · Log the original asset ID so you can track which source ideas perform

5. Canadian compliance for social

• · Disclose any material connection — paid, gifted, affiliate or employment — clearly and up front, in the post itself, not only in a bio or buried hashtag (Competition Act and Ad Standards Canada guidance)
• · Claims about results, savings or performance must be substantiated before you publish
• · Contests: state rules, entry period, odds, prize value, an Ontario skill-testing question and 'no purchase necessary' where applicable
• · Email or SMS marketing needs express or implied consent, sender identification and a working unsubscribe under CASL — keep a dated consent record
• · Do not post identifiable customers, employees or minors without written consent; music and stock imagery need a licence that covers commercial use

6. Monthly reporting